Influencer marketing is becoming extremely trendy right now. But, if you think about it, this has been in the works for quite some time. Celebrity endorsements are something we’ve seen before. However, corporations have begun to change their attitudes toward such sponsorships.
For starters, social networking is the hottest topic right now. A social media presence is far more useful than a celebrity-endorsed television commercial. Not only that, but today’s social media influencers have immense power.
We’ll look at some of the reasons why brands should pay attention to social influencers in this article. And how social media influencer marketing can help your company succeed.
The Power of Social Media Influencers
1. They Boost Your Conversions
The power of social media influencers to improve your conversions demonstrates their strength. Collaborating with social media influencers whose niches are similar to yours can help you create qualified leads.
Assume you’re in the business of selling athletic footwear. People that are interested in sports or fitness would be your target audience. You can reach a specific audience if you work with a fitness-related social media influencer.
These influencers’ followers trust their advice and product recommendations. According to research, 40 percent of consumers have made purchases as a result of such recommendations.
You may increase conversions by partnering with relevant social media influencers to promote your product or service. They can not only assist you in reaching your target markets swiftly and easily, but they can also serve as affiliates. They can inspire their followers to spend more if they combine their pitch with a discount or coupon code.
2. They Create Wonderful Content
Social media influencers are masters of content creation. Because of their ability to develop visually appealing content, they have a big number of fans. Their content is not only visually appealing, but it also communicates critical messages through engaging storytelling.
As a marketer, you’re probably familiar with the difficulty of maintaining a consistent flow of content for your marketing initiatives. If you’re stuck for ideas, sharing the content of your influencers might be really helpful. In reality, you can devise a mutually advantageous working arrangement for your campaign. You can develop some of the stuff and they can make some of it. This can help you save time, effort, and money.
Cybees influencer marketing platform may assist you in identifying the appropriate influencers for your campaign. To locate the correct ones, you can filter them by industry, niche, engagement, and a variety of other characteristics.
3. They Establish Your Credibility
Followers of social media influencers regard them as subject matter experts in their niche. Their fans not only trust but also cherish their opinions.
Marques Brownlee, a renowned YouTuber, and tech influencer, for example, has over a million views on his videos. The reason for this is that his audience believes he gives useful product knowledge. If someone wanted to buy a new phone, they would most likely check out his reviews first.
Consider what would happen if someone like him communicated a positive word of mouth message about your company. People would want to buy from you since your brand would be viewed as trustworthy. Influencer tweets, when combined with brand tweets, have been shown to raise purchase intent by 5.2X. Social media influencers wield enormous power.
4. They Increase Your Visibility
The power of social media influencers to improve your awareness is also one of their greatest assets. And in front of people who are important and relevant to your company’s growth.
Assume you’re a newcomer to the beauty industry with a business selling women’s cosmetics. Women that are interested in beauty and makeup would be your target audience. But how do you stand out among the sea of other brands that are already available?
This is where an influencer campaign can be really beneficial. According to studies, popular YouTubers impact 60 percent of YouTube audiences when making purchases. If you work with a beauty influencer, you already know that their followers are your target market.
When such influencers endorse your products, you become a respectable brand in the eyes of these people. Something you wouldn’t have been able to do so readily and swiftly else.
5. They Bring in Remarkable ROI
Working with social media influencers can help your marketing campaigns achieve unthinkable ROI. Influencer marketing provides a 7.65X ROI in terms of earned media value, according to studies. In fact, the top 15% of brands generated a 20X ROI in earned media, according to the same survey.
But how is it possible for social influencer marketing to deliver such high returns? The solution is straightforward. Because these people can spread your message to the ones that matter the most to you.
Your chances of success improve as the value of your brand is communicated to appropriate audiences. More brand exposure, favorable word of mouth, and, most crucially, relevant leads are generated. Not only will this increase your sales, but it will also increase your social media visibility.
6. They are shielded from Ad Blockers
The fact that social influencer marketing is so much better than traditional advertising contributes to its appeal. Influencer campaigns are not only more cost-efficient than ad campaigns, but they are also more effective as a strategy.
Specifically, because influencer content cannot be stopped. People who choose to follow these influencers have made an educated choice. And they’re more than ready to devour it.
People may be annoyed by the regular banner and pop-up advertisements they see. According to a study published by the Interactive Advertising Bureau, two-thirds of consumers use ad blockers. Influencer content is the most effective and efficient approach to reach out to them in these situations.
7. They Can Help Your SEO Strategy
The potential of social media influencers to enhance your Search Engine Optimization approach indicates their power. Domain Authority is one of the most important elements in determining your position in search results. It’s a rating given to your website depending on how many authoritative websites link to your content.
The more references or backlinks you have, the more reliable, relevant, and useful your content is. This has a huge impact on your search engine rankings. It can help with SEO if social media influencers promote your brand on their blogs or social networks.
Beauty influencer Jaclyn Hill, for example, has a section on her website where she lists all of the products she uses. Such mentions can help with SEO as well as attract additional traffic to your website.
Conclusion
Influencer marketing can be extremely powerful to your company’s success. As a result, cultivating long-term and strong relationships with influencers is critical.
Consider all of the ways you can assist them in addition to their monetary compensation. There’s a lot you can do to increase visibility, whether it’s through content sharing on social media or inside your networks. They will be far more invested in your achievement if they feel truly valued.
Do any other advantages that demonstrate the strength of social media influencers come to mind? Please let us know in the comments section below.