Influencer Marketing vs. Traditional Marketing:
In many ways, today’s consumers have progressed. They used to be lured by television commercials and billboards, but today they look up to influencers. Influencers increasingly shape consumer attitudes and buying decisions when comparing influencer marketing to traditional marketing. They now have a better approach to connecting with today’s consumers.
In fact, according to Twitter and Annalect, 40% of Twitter users have been directly motivated to make a purchase by an influencer’s post. This implies that influencer marketing may eventually supplant traditional marketing. Here are a few examples to back this up:
1. Influencer Marketing Is More Focused
Influencer marketing focuses on a highly relevant audience, but traditional marketing does not usually target any specific demographic. It takes time for brands to identify the proper influencers. These influencers have amassed a large following in a specific niche by producing engaging content that is relevant to the category over a long period of time.
This signifies that their target audience has one thing in common: they’re all passionate about the specialty. As a result, when marketers use niche influencers to disseminate their message, they are able to target the exact audience they need. Marketers can now locate highly relevant influencers based on categories, regions, and social platforms with the help of tools like Cybees.
2. Influencer Marketing Is More Trustworthy
People are tired of seeing actors deliver prepared speeches and sing praises for specific items and services because they’ve been paid to do so. They are now more likely to believe in authentic voices. That’s why influencers, who are just like regular people, are valued for their unbiased thoughts and viewpoints.
Kate Lavie, a lifestyle blogger, promoted Naked Juice with the clothes she planned to wear for the day on her Instagram profile. She doesn’t wax lyrical about how amazing the juice is; instead, she simply sips it like any other person.
This is what today’s buyers pay attention to. They and their thoughts are influenced and shaped by notable trustworthy speakers from their social networking group.
3. Influencer Marketing is for Every Budget, Every Business
Traditional marketing necessitates a substantial financial investment. Influencer marketing, on the other hand, is appropriate for a wide range of organisations and budgets. As a result, even tiny businesses can fully utilise this marketing channel to establish their brand.
According to a Tomoson survey, 59 percent of influencer marketers aim to boost their budgets in the next years. Twenty-one percent want to cut back on their expenditure or keep it the same.
Influencer marketing is plainly beneficial to businesses, and more and more of them are allocating resources to it. As a result, expect to see a lot more brands collaborating with influencers across various social media channels.
Even firms like Sperry, which is known for being frugal, used roughly 100 micro-influencers to spread the word about their product. So, if you’re looking to save money, you may always work with lesser influencers who don’t charge as much.
4. Influencer Marketing has a Better ROI
According to the previously mentioned Tomoson survey, businesses earn $6.50 for every dollar spent on influencer marketing.
Influencer marketing, unlike other marketing fads, is here to stay due to its remarkable return on investment. Influencer marketing, according to TapInfluence’s research, has an 11-fold better return on investment than other common digital marketing platforms.
For many marketers, this has been a huge eye-opener. Even those who were formerly sceptics are becoming increasingly convinced.
Furthermore, conventional media has uncertain ROI measurement methods. However, with the correct tracking tools and platforms, you may simply determine how much money you saved by using an influencer in influencer marketing.
5. Influencer Marketing is More Versatile
Influencer marketing thrives on options and variety, whereas traditional advertising leaves little room for experimentation. Your brand’s message can be communicated in a variety of ways.
You can also choose from a wide range of folks to help spread the word. As a result, there is a lot more room for experimentation. You can also use a variety of platforms to carry out your influencer marketing efforts, including YouTube, blogs, Facebook, Twitter, Pinterest, Instagram, and others.
Take, for example, Lisa Linh, a travel and lifestyle blogger who wrote a blog post to promote The Sanctuary resort. Her blog post went into great detail regarding her stay at the resort.
She also used her Instagram account to promote the resort.
Depending on where you’re running the campaign, you can tailor your material to the platform, making it shorter, more thorough, or more visual. Influencer posts are filled with so much inventiveness that your audience will never become bored. The messages appear to be new, and there is always more on the way.
6. Influencer Marketing Offers Better Customer Market Penetration
Traditional advertisements are despised by the public. The fact that an increasing number of people are using ad blockers demonstrates this. According to PageFair, AdBlock usage climbed by 30% in 2016, and 11% of the internet population currently uses the technology.
Influencer marketing gets beyond these ad blockers by delivering brand messages to a captive audience. These messages are not pushed on the audience like they are in traditional media. People like to listen to brands’ messaging delivered through influencers.
People eagerly follow influencers because they care about what they have to say. As a result, influencer marketing will continue to grow in popularity. Artificial Intelligence (AI) and Machine Learning (ML) tools that are employed by the algorithms of many social platforms to block promotional content pass the inspection of influencer marketing content.
7. Influencer Marketing Improves SEO
Influencer marketing can also help you improve your search ranking. Backlinks are an important ranking component in search engines. In addition, if your site has a lot of links from high-authority sites, search engines will give it greater weight in search results. Working with influencers who have high Domain Authority websites and blogs could help you improve your organic position.
Conclusion
Influencer marketing has become a critical component of many brands’ digital marketing strategies. Influencer marketing is a superior option since it is easier to collaborate with influencers to get brand messaging out, and it provides a higher return on investment, enhanced cost-effectiveness, and better market penetration. The finest part is that the customer is a voluntary participant in the process.
The customer decides whether or not to pay attention to the messages that appear in their feed. They voluntarily subscribe to the channels of influencers they admire and admire. They prefer people who are genuine and can call a spade a spade when necessary. The era of media icons mouthing written ad lines is slowly losing its allure. People now place a higher value on the opinions expressed by influencers on their social networks.
Is there anything else that influencer marketing has over traditional marketing that you can think of? Please let us know in the comments section.