Since Instagram has grown in popularity as a platform for social commerce and influencer marketing, more businesses are taking the time to assess the status of their Instagram influencer team. These “audits” enable influencer relationship managers to assess how well…
Between 2019 and 2023, the influencer marketing business is predicted to nearly double in spending, and for good reason: creators are influencing what consumers buy more than ever before. And, if you’re like most businesses, you’re curious about how influencer-generated…
Influencer marketing is becoming extremely trendy right now. But, if you think about it, this has been in the works for quite some time. Celebrity endorsements are something we’ve seen before. However, corporations have begun to change their attitudes toward…
Competition is a huge hurdle for companies, especially with new ones coming up every day. It becomes increasingly difficult for them to distinguish themselves from their competition, which includes both other startups and large corporations. In fact, most businesses fail…
Do you run an influencer marketing campaign but have no idea how effective it is? You’re perhaps already aware that the return on investment of your programme extends far beyond initial sales. Even when the first results of an influencer…
You’ve established a business. However, you won’t be able to expand and run it to its full potential unless you can effectively contact your target audience. You also have competitors vying for the same target audience for each product/service you…
If you’ve worked with influencer marketing before, you’ve probably wondered how much cost influencers charge. The simple answer is that it depends on the person you wish to hire. You could always reach out to a celebrity influencer. Everyone from…
The value of the influencer marketing sector is currently close to $14 billion. When it surpassed the $1 billion mark five years ago, this was more over ten times its current value. But since the COVID-19 pandemic, when creative…
Instagram isn’t only a place for creators, followers, and fans to hang out; it’s also a bustling marketplace where customers can get product inspiration, information, and a hassle-free purchase experience. The current leader in social commerce is Facebook Marketplace (through…
Every brand requires a marketing strategy, whether it’s to spread awareness, Generate Leads, or get conversions. While there are many various types of marketing that firms use successfully around the world, influencer marketing is increasingly gaining traction. According to Google…