Authentic Influencer Marketing
In influencer marketing, authenticity is everything
Effective influencer marketing all boils down to real, genuine relationships. CYBEES is designed to help you build them, one influencer at a time
Influencer marketing is the most effective way to build a valuable brand—IF it’s done well. What’s the secret? Trust. When people trust someone’s endorsement of your brand, when they can sense the relationship isreal, they believe it—and they’ll buy.
Too many brands think trust can be bought
Unfortunately, many brands today think they can shortcut trust. They pay personalities to promote products they don’t actually use or believe in. The result is influencer marketing that feels fake and inauthentic, breeding trust (and anger) among consumers. The reality is, consumers don’t hate influencers—they just hate being sold a lie
The influencer marketing model is broken
The root cause of the failure of influencer marketing stems from what we call the “middleman” model.
Here’s how it works:
Influencer marketing networks and market places that promise to unite influencers and brands play the role of a middleman. They’re incentivized to find ANY influencer who will hawk a product in exchange for cash.
Since the product endorsement is seen as a transaction, there is little to no thought given as to whether or not the messenger actually believes in the product they’re promoting
When brands treat influencer marketing this way—like it’s an ad buy—and use a middleman who prioritizes transactions, influencer marketing fails. The content isn’t trust worthy. At best, this transactional approach ruins the benefits of influencer marketing. At worst, it can lead to disastrous consequences for the brand.
Genuine trust is the only fix
Direct relationships inspire honest endorsement
Trusted endorsements are the linchpin to effective influencer marketing. But if you can’t buy trust…how do you build it? The same way you do in real life: Through cultivating genuine relationships with creators—directly, not through a middleman. At CYBEES we call this approach human-touch at scale. Brands need to see creators not as a transaction, but as a real connection.
How to build trust one influencer at a time
CYBEES helps brands create honest connections with influencers
Our relationship-based model enables brands to nurture and own their influencer relationships. We help brands guide influencers to know, try, believe in, and eventually love them—leading to genuine endorsements. The result is authentic influencer marketing.
This approach to influencer marketing results in authentic content and deeper trust with the consumer. Each relationship strengthens the overall influencer marketing program, creating a dynamic asset inside the organization and a rich network of authentic content creators to be used across the marketing mix.
Consumers see that the brand isn’t just another sponsor—they’re a true partner.
Your step-by-step guide to authentic influencer marketing
Influencer relationship building is both an art and a science, and Cybees has cracked the code. Our all- in-one platform helps brands hit the 6 key steps to establishing deeper, more meaningful connections with influencers
and the consumers that follow them.
Make your way through those 6 steps and you’ll have not only a steady stream of organic consumer reach and authentic content, but a loyal family of brand ambassadors and a growing legion of brand fans. Not to mention the holy grail: higher ROI.
Step By Step Guide To Influencer Marketing
Discover
Find and hire influencers who genuinely care about your brand.
Organize
In our AI-powered tool, create a campaign for those influencer marketing relationships.
Activate
Activate such connections so that you can work together to create authentic, branded content.
Distribute
Get the branded content published on social media.
Evaluate
Analyze analytics for content engagement and performance metrics.
Repurpose
To increase reach, repurpose the most engaging content across owned and paid platforms.
Start building more valuable influencer relationships today with CYBEES
CYBEES is the only all-in-one influencer marketing platform designed to help brands own their influencer relationships. With our tools in your corner, you’ll build a pool of credible ambassadors and reap the financial and brand rewards that come with it.
We can’t wait to see your brand skyrocket
Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.