Brands that get to know their influencers personally have a competitive advantage that other brands just cannot match. Building relationships takes time at the beginning, but with the right team and the proper resources, marketers can fully capitalize on an…
Since Instagram has grown in popularity as a platform for social commerce and influencer marketing, more businesses are taking the time to assess the status of their Instagram influencer team. These “audits” enable influencer relationship managers to assess how well…
Influencer marketing managers are the backbone of a business that is expected to grow to a global market size of about USD 24.1 billion by 2025. It’s just as important to choose the correct manager as it is to choose…
Between 2019 and 2023, the influencer marketing business is predicted to nearly double in spending, and for good reason: creators are influencing what consumers buy more than ever before. And, if you’re like most businesses, you’re curious about how influencer-generated…
Influencer marketing is becoming extremely trendy right now. But, if you think about it, this has been in the works for quite some time. Celebrity endorsements are something we’ve seen before. However, corporations have begun to change their attitudes toward…
Competition is a huge hurdle for companies, especially with new ones coming up every day. It becomes increasingly difficult for them to distinguish themselves from their competition, which includes both other startups and large corporations. In fact, most businesses fail…
Do you run an influencer marketing campaign but have no idea how effective it is? You’re perhaps already aware that the return on investment of your programme extends far beyond initial sales. Even when the first results of an influencer…
You’ve established a business. However, you won’t be able to expand and run it to its full potential unless you can effectively contact your target audience. You also have competitors vying for the same target audience for each product/service you…
If you’ve worked with influencer marketing before, you’ve probably wondered how much cost influencers charge. The simple answer is that it depends on the person you wish to hire. You could always reach out to a celebrity influencer. Everyone from…
Influencer Marketing vs. Traditional Marketing: In many ways, today’s consumers have progressed. They used to be lured by television commercials and billboards, but today they look up to influencers. Influencers increasingly shape consumer attitudes and buying decisions when comparing influencer…